Category Archives: marketing

Book Promotion: Nobody Cares about your Crazy Names (sorry!)

Posted on October 29, 2014 by

Once again, I have had the opportunity to read someone’s blurb for their fantasy novel.  You see these things all over the place–on advertising materials at conventions, on the back covers of books, on blogs or in emails asking you … Continue reading →

Posted in book promotion, books, essays, fantasy, marketing, Uncategorized, writing advice | Tagged , , , , | 2 Comments

Focus Groups Taking over the World!

Posted on April 10, 2013 by

This morning’s Wall Street Journal features an article entitled “Test-marketing a Modern Princess,” about how Disney Junior is developing their new Sofia the First television series. Yes, folks, these executives are sitting down with pre-schoolers, reading them storylines and filming … Continue reading →

Posted in books, essays, fiction, marketing, publishing, social media, Uncategorized, writing process | Tagged , , | 2 Comments

T minus 365 Days and Counting!

Posted on July 2, 2012 by

Today, Elisha Barber is negative one year old.  Woo-hoo!  And yikes!  I have a lot of work to do.  One year from now, I’ll be enthusiastically trumpeting my book release from every place I can think of.  Hopefully, before that, … Continue reading →

Posted in book promotion, fantasy, fiction, marketing | Tagged , , , | Leave a comment

Dear Author: Your Opinion Doesn’t Matter! (and Rightly so)

Posted on June 13, 2012 by

I was thrilled last week to get an email from my editor opening the conversation about the actual publication of Elisha Barber, the first book in “The Dark Apostle” series.  It was the moment I’ve been waiting for for years–finally … Continue reading →

Posted in book promotion, marketing, publishing, writing | Tagged , , , , , , , | Leave a comment