Category Archives: marketing

Focus Groups Taking over the World!

This morning’s Wall Street Journal features an article entitled “Test-marketing a Modern Princess,” about how Disney Junior is developing their new Sofia the First television series. Yes, folks, these executives are sitting down with pre-schoolers, reading them storylines and filming … Continue reading

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T minus 365 Days and Counting!

Today, Elisha Barber is negative one year old.  Woo-hoo!  And yikes!  I have a lot of work to do.  One year from now, I’ll be enthusiastically trumpeting my book release from every place I can think of.  Hopefully, before that, … Continue reading

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Dear Author: Your Opinion Doesn’t Matter! (and Rightly so)

I was thrilled last week to get an email from my editor opening the conversation about the actual publication of Elisha Barber, the first book in “The Dark Apostle” series.  It was the moment I’ve been waiting for for years–finally … Continue reading

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